Performance Marketing Lead

The Performance Marketing Executive is responsible for the management of digital activities across social, search and display platforms .
He /She will plan and execute the paid digital media campaigns as well as manage the optimization and reporting .
In collaboration with cross-functional teams, our Executive will be essential to ensuring that integrated digital strategies are aligned with Fashion TV .

Strategize, execute, monitor and manage campaigns across multiple platforms .
Oversee growth in performance to meet Fashion TV business goals and strategies .
Manage the platform’s daily budgets, billing reconciliation and spend pacing in adherence to allocations and desired return Map ad formats to advertising objectives .
Manage a test and learn strategy across traffic to drive insight into brand traffic behavior .
Plan and Optimize landing page testing .
Report on key performance indicators and lead generation initiatives .
Lead Generation .
Lead Quality Analysis .
Lead Report Understanding .
Spend Report .
Spend Accounting & Management .
Create eye-catching and informative pay-per-click text ads as well as continuously implement text ads – A/B testing .
Collaborate with data science and marketing teams to discover, test data-driven ways to optimize performance .
Build Budget Recommendations & Pitch Decks .
Document campaign evolution to monitor overall performance and identify best practices .
Present account reviews internally .
Explore new opportunities to grow campaigns more efficiently and effectively .
Test new channels and trends to build credibility, remain competitive and have possess an added value .
Ensure a data led approach to all activity, creating a clear test & learn strategy .